From Researcher
to Rockstar
You’ve made discoveries. Now it’s time to protect them, promote them, and take the next step in your research career.
Mastering Self-Marketing for Academic Researchers
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Steps to Becoming a Rockstar
Protect Your Research First
Before Self-Marketing or any other public disclosure of your work, be sure to submit an invention disclosure with the Office of Technology Transfer. This is a crucial step, as public disclosure can severely limit your intellectual property options and future impact of your work.
NOTE: An invention disclosure is required for research sponsored by federal funding.
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Engage with Communications
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Attract Funding and Partners
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Resources for Rockstars
Tools, templates, and reference documents to support your research communication and outreach efforts. All files are stored in SharePoint and require Penn State login to access.
This worksheet helps early career faculty clarify their research identity, articulate why their work matters, and begin building visibility with the right audiences. It's a practical, foundation setting exercise to support thoughtful communication, strategic positioning, and long term impact as a research program develops.
This reflective worksheet is designed to help senior faculty clarify the long term impact, positioning, and legacy of their research by thinking strategically about audiences, influence, and future opportunities. It supports intentional conversations about how research leadership and expertise are understood by funders, partners, policymakers, and other decision makers.
This guide outlines key considerations for creating effective and accessible websites at Penn State, including supported platforms, user centered design, accessibility, branding, and performance. It's intended to help researchers and their teams make informed decisions when planning, building, or improving a research related website.
This document provides standard, institutionally approved language that researchers can use when describing commercialization, media outreach, partnerships, and ethical research practices. It's intended to ensure consistency, clarity, and proper coordination with Penn State offices when communicating about research across websites, presentations, grants, and public facing materials.
This template helps researchers succinctly describe a research project's challenge, innovation, impact, and collaboration opportunities in plain language. It's designed as a professional leave behind for conversations with industry partners, donors, alumni, OTT, and other external audiences to support engagement and next steps.
This worksheet guides researchers through crafting a clear, compelling two minute explanation of their work that highlights the problem, innovation, impact, and "ask." It's designed to help you communicate your research's value confidently to industry partners, funders, donors, and other non specialist audiences.
This set of short, facilitated exercises is designed for department or group settings to help researchers practice explaining their work clearly, identify real world impact, and think through risk, protection, and outreach scenarios together. It's intended to spark productive discussion, build shared language, and strengthen collective research storytelling in a 15–30 minute breakout format.
This slide deck provides a flexible, Penn State–branded presentation structure for sharing research with industry partners, donors, alumni, and internal stakeholders. It offers ready made slide layouts and guidance to help researchers clearly communicate impact, opportunities for collaboration, and next steps while following accessibility and branding best practices.
This OSVPR Office training deck is designed for faculty and research leaders to help them clearly, ethically, and confidently communicate the value and impact of their research beyond academic audiences. It provides a structured, Penn State–aligned framework, along with facilitator guidance, for protecting research, crafting effective narratives, and coordinating outreach in ways that support funding, partnerships, and promotion and tenure.