Network with Industry

Why it matters:

  • Industry partnerships can lead to funding, licensing, and applied research.
  • Listening to industry needs helps shape relevant, impactful research.
  • Networking builds long-term relationships and trust.

What to do:

  • Attend industry events and present your work.
  • Engage with companies on LinkedIn and other platforms.
  • Prepare tailored value propositions for each potential partner

How to Connect

  1. Identify Target Sectors
    • Use tools like Crunchbase or LinkedIn to research companies.
    • Build a “wish list” of potential partners.
  2. Attend Events
    • Present at industry conferences, panels, and workshops.
    • Join PSU-hosted networking events and innovation showcases.
  3. Engage Online
    • Follow companies and professionals on LinkedIn.
    • Comment on posts and share relevant content.
    • Position yourself as a thought leader in your field.

Outreach Tips

  • Personalize your message and highlight mutual interests.
  • Share a concise summary of your research and its relevance.
  • Be clear about your ask—feedback, partnership, or funding.

Follow-Up Strategy

  • Send a thank-you note after meetings.
  • Share updates and stay in touch.
  • Offer value—insights, introductions, or collaboration ideas.

Commercialization Strategy in Networking

Position Yourself as a Commercialization Partner

When networking with industry, it’s helpful to demonstrate a founder’s mindset. This means:

  • Speaking to the real-world applications of your research.
  • Understanding the business case for your innovation.
  • Being open to feedback and collaboration models.

Refine Your Industry Pitch

Include:

  • A clear value proposition tailored to the company’s needs.
  • An understanding of market entry barriers and how your research addresses them.
  • A sense of your target customer and how your solution fits into their workflow.