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Network with Industry
Turn conversations into collaborations.
Your research has real-world applications—and industry is listening. Identify sectors aligned with your work and build a “wish list” of companies to engage. Attend conferences, workshops, and networking events. Use social media to connect with professionals and position yourself as a thought leader in your field.
Why it matters:
- Industry partnerships can lead to funding, licensing, and applied research.
- Listening to industry needs helps shape relevant, impactful research.
- Networking builds long-term relationships and trust.
What to do:
- Attend industry events and present your work.
- Engage with companies on LinkedIn and other platforms.
- Prepare tailored value propositions for each potential partner
How to Connect
- Identify Target Sectors
- Use tools like Crunchbase or LinkedIn to research companies.
- Build a “wish list” of potential partners.
- Attend Events
- Present at industry conferences, panels, and workshops.
- Join PSU-hosted networking events and innovation showcases.
- Engage Online
- Follow companies and professionals on LinkedIn.
- Comment on posts and share relevant content.
- Position yourself as a thought leader in your field.
Outreach Tips
- Personalize your message and highlight mutual interests.
- Share a concise summary of your research and its relevance.
- Be clear about your ask—feedback, partnership, or funding.
Follow-Up Strategy
- Send a thank-you note after meetings.
- Share updates and stay in touch.
- Offer value—insights, introductions, or collaboration ideas.
Commercialization Strategy in Networking
Position Yourself as a Commercialization Partner
When networking with industry, it’s helpful to demonstrate a founder’s mindset. This means:
- Speaking to the real-world applications of your research.
- Understanding the business case for your innovation.
- Being open to feedback and collaboration models.
Refine Your Industry Pitch
Include:
- A clear value proposition tailored to the company’s needs.
- An understanding of market entry barriers and how your research addresses them.
- A sense of your target customer and how your solution fits into their workflow.