Updates Related to Recent Executive Orders

Craft Your Story

Craft Your Story

Why Your Research Story Matters

As a Penn State researcher, your work has the potential to shape industries, inform policy, and improve lives. But to unlock funding, partnerships, and broader impact, you need to communicate your research clearly and compellingly—especially to non-experts.

Crafting Your 2-Minute Research Elevator Pitch

A well-crafted 2-minute elevator pitch can help you:

  • Spark interest from potential collaborators and funders.
  • Build trust with community stakeholders.
  • Translate complex research into real-world relevance.
Science Lab
Your pitch should be concise, engaging, and tailored to your audience. Focus on your research journey, key findings, and real-world impact.

Structure

  • Name, department, and research focus.
  • Example: “I’m Dr. Jane Doe, a materials scientist at Penn State, exploring sustainable alternatives to plastic packaging.”
  • What challenge are you addressing?
  • Why does it matter to society, industry, or the environment?
  • What are you doing to solve the problem?
  • Keep it jargon-free and accessible.
  • How could your work be applied in the real world?
  • Who benefits from your findings?
  • Ask a question or suggest a next step.
  • Example: “I’d love to hear how this aligns with your sustainability initiatives.”

Networking & Outreach Tips

When Reaching Out (Email or LinkedIn)

  • Introduce yourself and your research area.
  • Establish a connection: Are they a PSU alum? A potential collaborator? A funder in your field?
  • Be clear about your ask: Are you seeking feedback, a meeting, or partnership?
  • Keep it brief and professional.
  • Follow up with gratitude and stay in touch.

Do:

  • Research your contact’s background.
  • Personalize your message.
  • Be respectful of their time.
  • Listen actively in conversations.
  • Send a thank-you note after meetings.

Don't:

  • Overwhelm with technical detail.
  • Ask for funding in the first message.
  • Contact high-level executives without a clear purpose.
  • Follow up too frequently.

LinkedIn for Researchers

Use LinkedIn to:

  • Share research updates and publications.
  • Connect with alumni, industry leaders, and funders.
  • Join groups related to your research field.
  • Highlight awards, grants, and collaborations.

Profile Tips:

  • Use keywords relevant to your research.
  • Include a professional photo.
  • Link to your lab, publications, or personal website.
  • Customize your profile URL and add it to your email signature.

Non-Verbal Communication for Your Pitch

  • Eye contact: 60–70% of the time.
  • Smile: Show enthusiasm and approachability.
  • Posture: Stand tall and confident.
  • Voice: Speak clearly with energy and purpose.
  • Handshake: If appropriate, keep it firm and brief.
Start Lab

Sample Research Pitch (Adaptable Template)

“Hi, I’m Dr. Alex Rivera, a researcher in biomedical engineering at Penn State. My work focuses on developing wearable sensors that can detect early signs of cardiovascular disease. This research was inspired by my time working in rural clinics, where early diagnosis is often missed. Our latest prototype has shown promising results in clinical trials, and we’re now exploring partnerships to scale the technology. I’d love to hear how this might align with your work in digital health innovation.”