Office of Research Business Development
The Office of Research Business Development supports institutes, offices, and other cross-enterprise initiatives to help elevate strategies around revenue generation.
About Us
Research Business Development provides support to Institutes, offices, and other cross-enterprise initiatives to help elevate strategies around revenue generation. The Office focuses intensively on top-tier revenue targets aligned with OTT (office of Technology Transfer), CEC (Corporate Engagement Center), SIRO and the Strategic Initiatives office of OSVPR, and other offices and institutes whose goals include research-related revenue.
Our Team also drives OSVPR’s internal communications strategies across multidirectional channels. We aim for timely information dissemination within our diverse research community, enhanced collaborative opportunities and visibility for ongoing projects.
How We Are Different
The Office of Research Business Development’s channels are built for lead- and revenue-generation: driving partnerships, sponsorships, commercialization, philanthropy and revenue growth that strengthen Penn State’s research enterprise. This is achieved through more than just Research channels, the goal is to identify and reach audiences who fit the profile as potential partners, donors, sponsors – and bring them to the table, through strategic marketing (a marketing voice and tone, with CTAs to bring them into various levels of the funnel). This is the essence of “business development” lifecycle – end-to-end nurturing through and beyond the conversion to partner, donor, sponsor, licensee.
Channels
Our communication channels are tailored to help our research enterprise cultivate new partnerships and drive revenue.
A Focus on Industry Engagement
We turn research excellence into opportunity. Through powerful, industry-facing marketing channels—the Penn State Research Magazine, the Penn State Research LinkedIn account, and a research newsletter reaching nearly 700,000 industry contacts—ORBD connects world-class research with the companies, investors, and philanthropists who can help bring it to life.
Services
Research Business Development focuses intensively on top-tier revenue targets aligned with technology transfer, corporate engagement, interdisciplinary research, and other activities driving research-related revenue.
Business Development
Business Development engages our full suite of services — from market research and lead generation to strategic advising, digital asset production, and campaign management. We work with units and researchers to advance strategic goals around research funding, corporate engagement, and commercialization.
Let's Work Together
Strategic Marketing
Our multi-channel approach to strategic marketing puts Penn State Research Stories in front of more than 700,000 key decision makers across industries, foundations, and government funding agencies.
Share Your Research Story
Fast-track Websites, Sell-Sheets, and Digital Assets
We work with units across OSVPR to create print and digital assets that support new partnerships and revenue. We partner with the Strategic Interdisciplinary Research Office (SIRO) to build websites for research teams in support of their funding proposals.
Request a New Asset
Resources and Templates
Tools to help you share your Penn State Research Story.
Researcher to Rockstar
A guide to help you maximize your research impact —from protecting your inventions, to crafting your story and brand, to engaging with partners that can support and scale your research.
- Protect Your Research
- Craft Your Story
- Build Your Brand
- Engage with Communications
- Network with Industry
- Attract Funding and Partners
The Long Game of Our Research
Stories of Impact from the Penn State Research Enterprise
Research Powerpoint Template
The Research Powerpoint template can be used by any researcher or administrator sharing their work with the public.
Penn State Brand Book
Resources for telling the Penn State including frameworks, color guides, and design resource downloads.
Team
